2022, Vol. 7, No. 3. - go to content...

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Firsova Yu.Yu., Alibekova M.I. Russian cultural traditions in modern fashion trends. Journal of Clothing Science. 2022; 7(3). Available at: https://kostumologiya.ru/PDF/02IVKL322.pdf (in Russian).

Russian cultural traditions in modern fashion trends

Firsova Yulia Yurievna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: firsova-uu@rguk.ru
РИНЦ: https://elibrary.ru/author_profile.asp?id=1017589

Alibekova Mariyat Ismailovna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: mariyat-alibekova@yandex.ru
РИНЦ: https://elibrary.ru/author_profile.asp?id=673297

Abstract. The authors consider the function of fashion as a correspondence to the aesthetic and deeply internal needs of people who depend on a person’s sense of self and his place in this world. To create a new product, designers always use a source of inspiration — works of various eras and artistic styles. In artistic design, collections are based on the goals and objectives set. Two streams are connected: the incoming one is everything that already exists in the world and what inspires the designer, and the internal one is how the consumer wants to look today. To be part of a fashionable context, it is necessary to understand the historical aspects: what existed and in what sequence, and why it was so.

Dynamic forms of communication are becoming habitual for young people. The energetic environment of urban culture creates conditions in which the ability to realize oneself as an original personality, striving to express internal impulses by various means, is aggravated in a person. Among such means, fashion has become one of the most popular ways of social communication.

Due to the increase in the level of openness of people’s personal lives, associated with the popularity of social networks and other means of open communication, personal information of the addressee, such as the name, innermost thoughts, including, recently, emphasizing gender identity, appears in the «messages» more and more often. This contributes to the creation of trusting relationships between people, within which they share personal experiences and motivate each other in various aspects of life, bringing communication to a deeper, psycho-emotional level.

The article raises questions about the role of fashion in maintaining connection with the «cultural» roots of generations, preserving the spiritual integrity of the nation as a source of preserving the authenticity of Russia.

Russia has always been famous for its spirituality. We are an Orthodox country with a rich cultural heritage. To feel the changes, to catch trends before the rest, to consider the problem from «their own» perspective and create «their own product» — this is the main message of mentoring the younger generation of costume designers. It is gratifying to see that young people are choosing the right course. The article presents the creative search of a new generation of creators of modern fashion. They see their goal in creating clothes that will not only provide the comfort of modern everyday life, but will also reflect the cultural heritage of the Russian people, give support, remind of a person’s connection with the traditions of their ancestors, of the higher meanings of being, will be not only fashionable, but also primordially «his».

Keywords: fashion; costume; culture; traditions; folk ornament; writing; cultural heritage; fashion trends

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