2024, Vol. 9, No. 2. - go to content...

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Klimova L.A., Plotnikova M.G. Design in the context of digital transformation. Journal of Clothing Science. 2024; 9(2). Available at: https://kostumologiya.ru/PDF/03IVKL224.pdf (in Russian).

Design in the context of digital transformation

Klimova Larisa Andreevna
Don State Technical University, Shakhty, Russia
E-mail: k_larisssa@mail.ru
ORCID: https://orcid.org/0000-0002-4893-3905
RSCI: https://elibrary.ru/author_profile.asp?id=344016

Plotnikova Marina Gennadievna
Don State Technical University, Rostov-on-Don, Russia
South Russian Humanitarian Institute, Rostov-on-Don, Russia
E-mail: Diz.Marina@yandex.ru
ORCID: https://orcid.org/00000-0002-2937-7157
RSCI: https://elibrary.ru/author_profile.asp?id=906605

Abstract. This article is devoted to the study of the problem of the place of introduction of digital technologies in various areas of project activity. The relationship between design and the phenomenon of digitalization in culture, art and other modern phenomena of remote processes of exhibition and presentation of creativity is considered. The issues of the existence of digital technologies in various project situations are addressed. An analysis is made of the experimental activities of designers using various information technologies, which are the basis for the collaboration of various specialists in modern digital art and various types of design, including communication design and costume design. Conceptual design, including experiments in its projects, itself stimulates the development of innovative technologies, materials and software products.

The purpose of the article is to identify the specifics of the relationship between design and such a phenomenon as the growth of digitalization. Identification of this specificity can serve as an argument indicating the rootedness of the constant growth and development of digital technologies in the project culture. To achieve the goal, the following tasks have been set: conducting an analysis of the levels and types of digital project presentation of materials for visualizing project culture; revealing the features of digital technologies in modern design; identifying connections between them. The authors proceed from the idea of synchronous development or parallel growth of technologies as a form of interaction between sociocultural phenomena and processes of project culture. As a result of a comparative analysis of the main characteristics of post-non-classical science and modern design, their common features are revealed. The authors associate the presence of these connections with social necessity, due to the growth of certain restrictions on social contacts. The obtained result confirms the idea of the growth of digital technologies in the project culture of modern design and art.

Keywords: digital technologies; graphic design; costume design; fashion; collections; sociocultural phenomena; processes of project culture

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