2023, Vol. 8, No. 2. - go to content...

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Nozdracheva T.M., Shcheglova T.M. Modern transformations of fashion shows. Journal of Clothing Science. 2023; 8(2). Available at: https://kostumologiya.ru/PDF/05IVKL223.pdf (in Russian).

Modern transformations of fashion shows

Nozdracheva Tatiana Mikhailovna
South-West State University, Kursk, Russia
E-mail: noztat@yandex.ru
RSCI: https://elibrary.ru/author_profile.asp?id=681380

Shcheglova Tatyana Mikhailovna
Stary Oskol College of Technology and Design, Stary Oskol, Russia
E-mail: tatyana.sttd2014@yandex.ru
RSCI: https://elibrary.ru/author_profile.asp?id=947238

Abstract. The paper deals with the historical aspects of the emergence and transformation of fashion shows. The role of C.F. Word’s personality in the development of the fashion industry is revealed. Guessing the laws of the emerging fashion market, he became the author of many innovations. Using a new for his time form of showing fashionable novelties «defile», attracting beautiful girls for these purposes, he proved to be an outstanding marketer in promoting his clothes. Ch. Word was the first to create and demonstrate seasonal clothing collections, which laid the foundation for modern fashion shows. In the course of the analysis carried out by the authors, innovations introduced by fashion designers of different eras into fashion shows were established. The organization and scale of shows, technologies and locations for demonstrating collections have their own characteristics, and the goals of fashion shows are also different. Shows become not only a demonstration of fashion trends, but also a complex theatrical performance. Based on the results of the study, the main stages in the development of fashion shows and their modern transformations are highlighted. From the presented materials it follows that fashion shows do not lose their relevance and are an integral part of the fashion industry.

Keywords: fashion; tailor; fashion designer; fashion industry; show; fashion show; fashion weeks; design competition

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