2026, Vol. 11, No. 2. - go to content...

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Bastov G.A., Duan X.Sh. Foundations of the gnoseological theory of psychological factors in the process of associative imagination of an artistic image. Journal of Clothing Science. 2026; 11(2). Available at: https://kostumologiya.ru/PDF/17IVKL226.pdf (in Russian).

Foundations of the gnoseological theory of psychological factors in the process of associative imagination of an artistic image

Bastov Gennadiy Aleksandrovich
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: gbastov@yandex.ru

Duan Xi Shan
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: 27752212@gg.com

Abstract. In this study, the artistic image is a multidimensional concept that encompasses philosophy, art, psychology, and the aesthetics of modern costume design. The structure of the study involves examining the artist’s thought process from external manifestations to internal self-awareness, where the image is not only a result of perceiving the world through visual senses but also a complex interplay of thought, emotions, associations, and social interactions. Based on a comprehensive analysis of the structure of artistic image formation, the factors that form the psychological tension of the form and evoke certain associations with emotional and sensual content are identified. From the perspective of the laws governing the structure of artistic composition, the methods and technologies in the visual arts and fashion art are examined, and the way these two forms of art convey different emotional levels through consciousness and imaginative-associative imagination is analyzed, taking into account modern psychological theories.

Keywords: typologization; algorithmization; theory of comprehension; cognitive figurative-associative; emotional-sensory factors; visual-associative perception; psychological tension; and accentuation of thinking

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