{"id":1226,"date":"2021-07-05T14:42:32","date_gmt":"2021-07-05T11:42:32","guid":{"rendered":"https:\/\/kostumologiya.ru\/en\/?p=1226"},"modified":"2021-07-05T14:43:13","modified_gmt":"2021-07-05T11:43:13","slug":"22ivkl221","status":"publish","type":"post","link":"https:\/\/kostumologiya.ru\/en\/22ivkl221.html","title":{"rendered":"Historical retrospective of the costume as a cultural artifact"},"content":{"rendered":"

Makhinya Elena Vladimirovna<\/strong>
\nRussian state university named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: astromoda@yandex.ru
\nORCID: https:\/\/orcid.org\/0000-0002-1598-2014<\/a><\/p>\n

Petushkova Galina Ivanovna<\/strong>
\nRussian state university named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: galina-petushkova@mail.ru
\n\u0420\u0418\u041d\u0426: https:\/\/elibrary.ru\/author_profile.asp?id=906201<\/a><\/p>\n

Korobtseva Nadejda Alekseevna<\/strong>
\nRussian state university named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: rrr-home@yandex.ru<\/p>\n

Abstract.<\/strong> This article aims to research and introduce the concept of «costume as a cultural artifact» into the scientific use of fashion marketing, and is part of the dissertation research. The conceptualization of the clothing artifact was developed back in 2010 by L.V. Chernyshova; however, this research was carried out in the field of linguistics and phraseology, which examined the comprehension and interpretation by a person of the symbolic meaning of a particular piece of clothing, a statement in the public consciousness of the cultural significance of an already existing object. We are interested in another aspect of the existence of clothing as a cultural artifact: the background, the deep motive for the emergence of certain development trends and changes in the general style of clothing, based on a conscious or subconscious understanding of the principles of the world order. Having understood the conditionality of fashion trends by changes in the general picture of the world in the mind of a person, marketing is able, with a high degree of probability, to calculate the trends of the future style of fashion, relying on the achievements of other sciences. It is in this context that the study of the costume as a cultural artifact turns out to be useful in practical marketing: a realistic forecast of fashion trends and meeting future customer expectations are the key to successful business development. And this is especially true today, when the world is constantly changing, and at a speed previously unthinkable. It would be quite logical to assume that it is the semantic modality of the costume that shapes the fashion of each historical period, and, accordingly, largely (if not predominantly) determines consumer demand. The key to the successful functioning of an enterprise associated with the creation, production and sale of fashion products can be the correct definition of the dominant of the semantic concept of a modern suit.<\/p>\n

Keywords:<\/strong> clothing-artifact; scientific paradigms; picture of the world; retrospective; cultural artifact; semantic modality; value attitudes<\/p>\n","protected":false},"excerpt":{"rendered":"

Makhinya Elena Vladimirovna Russian state university named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia E-mail: astromoda@yandex.ru ORCID: https:\/\/orcid.org\/0000-0002-1598-2014 Petushkova Galina Ivanovna Russian state university named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia E-mail: galina-petushkova@mail.ru \u0420\u0418\u041d\u0426: https:\/\/elibrary.ru\/author_profile.asp?id=906201 Korobtseva Nadejda Alekseevna Russian …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,5],"tags":[],"class_list":["post-1226","post","type-post","status-publish","format-standard","hentry","category-vol6-no2","category-article"],"_links":{"self":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/comments?post=1226"}],"version-history":[{"count":2,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1226\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1226\/revisions\/1228"}],"wp:attachment":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/media?parent=1226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/categories?post=1226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/tags?post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}