{"id":1265,"date":"2021-09-28T16:31:43","date_gmt":"2021-09-28T13:31:43","guid":{"rendered":"https:\/\/kostumologiya.ru\/en\/?p=1265"},"modified":"2021-09-28T16:31:43","modified_gmt":"2021-09-28T13:31:43","slug":"03tlkl321","status":"publish","type":"post","link":"https:\/\/kostumologiya.ru\/en\/03tlkl321.html","title":{"rendered":"Study of a textile industry product \u2014 brand clothing for counselors"},"content":{"rendered":"

Mukhina Mariia Vadimovna<\/strong>
\nMinin Nizhny Novgorod State Pedagogical University, Nizhny Novgorod, Russia
\nE-mail: mariyamuhina@yandex.ru
\nORCID: https:\/\/orcid.org\/0000-0002-9219-349X<\/a>
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=737294<\/a>
\nResearcher ID: https:\/\/www.researcherid.com\/rid\/T-9387-2018<\/a>
\nSCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=57191369013<\/a><\/p>\n

Alexandrova Victoria Yurievna<\/strong>
\nMinin Nizhny Novgorod State Pedagogical University, Nizhny Novgorod, Russia
\nE-mail: aleksandrovavyu@st.mininuniver.ru<\/p>\n

\u0412agryanskaya Elizaveta Sergeevna<\/strong>
\nMinin Nizhny Novgorod State Pedagogical University, Nizhny Novgorod, Russia
\nE-mail: ebagryanskaya@mail.ru
\nORCID: https:\/\/orcid.org\/0000-0002-2225-7179<\/a>
\nRSCI: https:\/\/www.elibrary.ru\/author_profile.asp?id=1020009<\/a><\/p>\n

Bulganina Anastasia Evgenievna<\/strong>
\nMinin Nizhny Novgorod State Pedagogical University, Nizhniy Novgorod, Russia
\nE-mail: bulganina555@mail.ru
\nORCID: https:\/\/orcid.org\/0000-0003-3300-9469<\/a>
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=1004486<\/a><\/p>\n

Abstract.<\/strong> The article presents the results of a study of a textile industry product \u2014 clothing for counselors. The interest in this problem is due to the growing interest of consumers in children’s health camps. The corporate style of the counselor’s clothing provides convenience in work, forms a positive opinion about the children’s health camp, contributes to the recognition of the institution, informs about the high quality of services. Therefore, a study was carried out in order to identify the importance of having a corporate style of clothing for the camp counselor for the consumer of children’s recreation services. The main research method was a survey using Google forms, followed by processing and interpretation of the results. The sample type is random. The results of the survey of the respondents’ opinions formed the basis for the development of the design of the sketches of the set of the «ideal» form for the counselor. The study showed that 95.8 % of respondents believe that counselors need distinctive clothing in the camp, (79.2 %) consider it important to have a corporate style of counselor clothing, 75 % of respondents believe that corporate identity forms a positive attitude towards the camp of children and parents … The data obtained show that the respondents are convinced of the need for the counselors to have distinctive clothing and believe that it should wear \u201ccorporate\u201d features characteristic of the image of a certain camp.<\/p>\n

A study of the respondents’ opinions about the features of the counselor’s branded clothing revealed that the set of \u201cideal\u201d counselor’s branded clothing should consist of a T-shirt or bomber jacket made of cotton fabric, be of bright colors, in various combinations, with accessories that increase the counselor’s and camp’s recognition. Based on the results obtained, we have developed sketches of the «ideal» corporate uniform for a counselor in a children’s health camp. These sketches can be adapted to the corporate identity of a particular camp. The presence of the counselor’s corporate identity will contribute to his recognition in the DOL team, increase his attractiveness, which will ensure an influx of consumers to a specific children’s health camp.<\/p>\n

Keywords:<\/strong> textile products; brand clothes for the counselor; children’s health camp; survey; consumer opinion research; development of sketches for the counselor’s uniform; camp image<\/p>\n","protected":false},"excerpt":{"rendered":"

Mukhina Mariia Vadimovna Minin Nizhny Novgorod State Pedagogical University, Nizhny Novgorod, Russia E-mail: mariyamuhina@yandex.ru ORCID: https:\/\/orcid.org\/0000-0002-9219-349X RSCI: https:\/\/elibrary.ru\/author_profile.asp?id=737294 Researcher ID: https:\/\/www.researcherid.com\/rid\/T-9387-2018 SCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=57191369013 Alexandrova Victoria Yurievna Minin Nizhny Novgorod State Pedagogical University, Nizhny Novgorod, Russia E-mail: aleksandrovavyu@st.mininuniver.ru \u0412agryanskaya Elizaveta Sergeevna …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,5],"tags":[],"class_list":["post-1265","post","type-post","status-publish","format-standard","hentry","category-vol6-no3","category-article"],"_links":{"self":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/comments?post=1265"}],"version-history":[{"count":1,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1265\/revisions"}],"predecessor-version":[{"id":1266,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1265\/revisions\/1266"}],"wp:attachment":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/categories?post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/tags?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}