{"id":1997,"date":"2023-11-09T15:34:56","date_gmt":"2023-11-09T12:34:56","guid":{"rendered":"https:\/\/kostumologiya.ru\/en\/?p=1997"},"modified":"2023-11-09T15:34:56","modified_gmt":"2023-11-09T12:34:56","slug":"27tlkl323","status":"publish","type":"post","link":"https:\/\/kostumologiya.ru\/en\/27tlkl323.html","title":{"rendered":"Research of consumer preferences to develop special leather goods in the biker segment"},"content":{"rendered":"

Koval Elena Alexandrovna<\/strong>
\nRussian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: rgukaspirant@mail.ru
\nSCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=58022095300<\/a><\/p>\n

Konareva Yulia Sergeevna<\/strong>
\nRussian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: konareva-yus@rguk.ru
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=850334<\/a>
\nSCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=57473970800<\/a><\/p>\n

Karaseva Alina Igorevna<\/strong>
\nRussian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: karaseva-ai@rguk.ru
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=1023082<\/a>
\nSCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=57474228700<\/a><\/p>\n

Sineva Olga Vladimirovna<\/strong>
\nRussian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: sineva-ov@rguk.ru
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=435847<\/a>
\nSCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=57473431300<\/a><\/p>\n

Sirotkina Olesya Viktorovna<\/strong>
\nRussian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
\nE-mail: sirotkina-ov@rguk.ru
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=1134649<\/a><\/p>\n

Abstract.<\/strong> The article presents the results of research aimed at determining consumer preferences in the biker environment and the development of online artistic design of leather motorcycle accessories. The research was carried out in two stages: among consumers of the final product and an expert group of specialists involved in the development of leather goods and representatives of the \u00abmoto\u00bb subculture.<\/p>\n

At the first stage of the study, the respondents included bikers who are members of a motorcycle club and bikers who are fond of motorcycles, depending on their purpose, living on the territory of the Russian Federation. The survey questions directly related to preferences in the use of motorcycle accessories, both for the motorcycle and for the biker himself, features of the choice and cost of motorcycle products. Based on the results of the first stage of research, a list of hypotheses was formed that require further confirmation.<\/p>\n

At the second stage of the research, a survey was conducted among specialists in the leather goods industry. The first section is devoted to issues of the biker segment, the second includes questions aimed at increasing the efficiency of the work of the fashion designer.<\/p>\n

Expert opinion was received from specialists from the Medvedkovo factory JSC, workshops: \u00abCustom jacket\u00bb, \u00abMotor trunks from Cowboy\u00bb, \u00abKozhArt\u00bb (Moscow) and \u00abTanya Kopeichenko\u00bb (Republic of Belarus).<\/p>\n

Summarizing the experts’ answers and correlating them with the responses of the biker community group made it possible to identify requirements for motorcycle accessories depending on: the type of activity and class of the motorcycle, the segment of the biker community group, the type of luggage system, shape, material, style, cost, and to determine a new approach to solving development problems artistically \u2014 structural forms of products, in order to increase the efficiency of the designer-fashion designer, including the possibility of using augmented reality (\u00abAR\u00bb): when choosing style solutions, shapes, colors in leather motorcycle accessories for a biker or motorcycle. And also to complement the concept of a motorcyclist and determine the characteristic features of representatives of the \u00abmoto\u00bb subculture.<\/p>\n

Keywords:<\/strong> leather goods; motorcycle accessories; style; research; consumer preferences; expert survey; design; modeling; augmented reality<\/p>\n","protected":false},"excerpt":{"rendered":"

Koval Elena Alexandrovna Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia E-mail: rgukaspirant@mail.ru SCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=58022095300 Konareva Yulia Sergeevna Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia E-mail: konareva-yus@rguk.ru RSCI: https:\/\/elibrary.ru\/author_profile.asp?id=850334 SCOPUS: https:\/\/www.scopus.com\/authid\/detail.url?authorId=57473970800 Karaseva Alina …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,5],"tags":[],"class_list":["post-1997","post","type-post","status-publish","format-standard","hentry","category-vol8-no3","category-article"],"_links":{"self":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":1,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"predecessor-version":[{"id":1998,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/1997\/revisions\/1998"}],"wp:attachment":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/tags?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}