{"id":222,"date":"2018-05-10T17:26:42","date_gmt":"2018-05-10T14:26:42","guid":{"rendered":"https:\/\/kostumologiya.ru\/en\/?p=222"},"modified":"2020-09-10T14:43:05","modified_gmt":"2020-09-10T11:43:05","slug":"02kl116","status":"publish","type":"post","link":"https:\/\/kostumologiya.ru\/en\/02kl116.html","title":{"rendered":"The economic security issues of periodicals by the example of women&#8217;s magazines"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>Kirsanov Konstantin Aleksandrovich<\/strong><br \/>\nState university of management, Russia, Moscow<br \/>\nE-mail: allprof@mail.ru<\/p>\n<p style=\"text-align: right;\"><strong>Alimova Natalia Konstantinovna<\/strong><br \/>\nLLC \u00abPublishing company \u00abWorld of science\u00bb, Russia, Moscow<br \/>\nE-mail: alimova@mir-nauki.com<\/p>\n<p style=\"text-align: justify;\">\n<strong>Abstract.<\/strong> The authors consider the economic security issues of the modern periodical press by the example of women&#8217;s &#171;glossy&#187; publications.<br \/>\nThe article briefly describes the history of dissemination of women&#8217;s periodical in the world and in Russia. A comparative analysis of circulation and prices for advertising was carried out by the example of three magazines Vogue, Elle and Marie Claire.<\/p>\n<p style=\"text-align: justify;\">The authors note that the early XXI century marked the beginning of a protracted crisis for publishers of women&#8217; gloss. First off, this is due to the development of Internet and digital technologies.<br \/>\nTaking the above mentioned into considerations, we can conclude about the high level threats of economic safety for the modern periodicals, in particular, for the women&#8217;s magazines. First of all, this is drop in incomes from sales of circulations and advertise. In addition, a dollar volatility leads to an increase in the cost of magazine edition. The share of income received from the magazine sites still amounts to a miserable interests. The deliberate overstatement of circulations leads to the publishers&#8217; reputational damage. All this results in the fact that the problems of raising level of economic security for the modern gloss enter into in the foreground.<\/p>\n<p style=\"text-align: justify;\"><strong>Keywords:<\/strong> women&#8217;s magazine; glossy magazines; economic security of magazine; fashion magazine; Vogue; Elle and Marie Claire<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kirsanov Konstantin Aleksandrovich State university of management, Russia, Moscow E-mail: allprof@mail.ru Alimova Natalia Konstantinovna LLC \u00abPublishing company \u00abWorld of science\u00bb, Russia, Moscow E-mail: alimova@mir-nauki.com Abstract. The authors consider the economic security issues of the modern periodical press by the example &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-vol1-no1","category-article"],"_links":{"self":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":1,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":875,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/posts\/222\/revisions\/875"}],"wp:attachment":[{"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kostumologiya.ru\/en\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}