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Denisova O.I. The algorithm of corporate uniform design. Journal of Clothing Science. 2019; 4(3). Available at: https://kostumologiya.ru/PDF/02TLKL319.pdf (in Russian).

The algorithm of corporate uniform design

Denisova Olga Igorevna
Saint Petersburg state university of industrial technologies and design, Saint Petersburg, Russia
E-mail: ipolgadenisova@yandex.ru

Abstract. Based on the analysis of the marketing role of the uniform and the updated requirements for the content of the technical specification, it was revealed that the main design factor to be taken into account when searching for a functional compositional solution for the volume-spatial structure of the uniform is the appearance of the employees by the customer. Based on the structuring of the stages of project activities in accordance with domestic and international practice of developing new products, as well as taking into account the features of the theoretical model of developing a corporate uniform, an algorithm for its design was created, reflecting aspects of interaction with the customer, the organization where the dress code is entered. To this end, at the planning stage, in addition to analyzing the already existing identity and competitive environment in the field of the customer organization, the tasks and requirements for the uniform are specified on the basis of hypotheses and actions put forward as part of the theoretical model. The algorithm also reflects the synthesis processes of conceptual approaches and variant series of composite solutions, taking into account the possibility of expanding the depth and breadth of the developed range to cover the planned size range, age and gender groups, and others, including special requirements of the contingent of customers. Based on the results of evaluating variable ranks of the corporate uniform from the position of the company’s vision (involving those interested in the implementation of the dress code of persons) and possible problems at the stage of uniforms production under production conditions, the algorithm provides for iterations to refine the design decisions. At the final stage of the implementation of the algorithm, in accordance with the proposed theoretical model for designing uniforms, a comparative analysis of the situation “before” and “after” the introduction of updated/newly created corporate clothing is carried out by calculating quantitative indicators of the effectiveness of previously proposed design hypotheses.

Keywords: dress code; corporate identity; sequence; stage; design; method; marketing model; hypothesis

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