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Sichkar T.V., Alimova N.K., Sokolova P.A., Timin Yu.S. The exhibition of Nicholas Konstantinovich Roerich: art and a journey through time. Journal of Clothing Science. 2024; 9(2). Available at: https://kostumologiya.ru/PDF/10IVKL224.pdf (in Russian).
The exhibition of Nicholas Konstantinovich Roerich: art and a journey through time
Sichkar Tatʹyana Valentinovna
University of World Civilizations, Moscow, Russia
E-mail: ditava1@mail.ru
Alimova Natalʹya Konstantinovna
Publishing Company «World of Science», Moscow, Russia
University of World Civilizations, Moscow, Russia
E-mail: alimova@mir-nauki.com
Sokolova Polina Andreevna
University of World Civilizations, Moscow, Russia
E-mail: radzeveljuk@mail.ru
Timin Yuriy Sergeevich
University of World Civilizations, Moscow, Russia
E-mail: yuri.timin@yandex.ru
Abstract. The article considers the features of corporate identity of souvenir products dedicated to the large-scale exhibition project «Nicholas Roerich» in the Tretyakov Gallery. Two variants of the «TVOYO» brand hoodies are taken for analysis: «Kangchenjunga» and «Everest». Printed images on hoodies are analysed from the point of view of symbolism, colour and font solutions and compositional integrity. It is found that the design of the hoodies is executed in a minimalistic style, which can be traced in the simplification of the composition, the simple presentation of the theme and the use of free space. The mountain landscapes of N.K. Roerich are chosen as the main symbols. The colour scheme is composed in accordance with the colour harmony of Itten. Natural colours are chosen as the main range. Based on this analysis, a general algorithm for developing a corporate identity for the visualisation of this exhibition is created and additional options for printed images are proposed for souvenirs. Stylised portraits of Nicholas Roerich are designed. Photographs depicting the artist were taken as the basis. Fragments of his paintings are also used, in which analog colours predominate: from red-purple to yellow-orange. The artist’s signature is used as a font element.
Keywords: Nicholas Konstantinovich Roerich; printed images; souvenirs; sweatshirt; colour harmony; font; merch; Tretyakov Gallery
This work is licensed under a Creative Commons Attribution 4.0 License.
ISSN 2587-8026 (Online)
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