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Petushkova T.A., Petushkova G.I. Fashion fractal dynamics: cyclicity of evolutionary processes cyclicity. Journal of Clothing Science. 2024; 9(4). Available at: https://kostumologiya.ru/PDF/10IVKL424.pdf (in Russian).

Fashion fractal dynamics: cyclicity of evolutionary processes cyclicity

Petushkova Tatyana Anatolyevna
Moscow Institute of Economics, Moscow, Russia
E-mail: petuschkovata@yandex.ru
ORCID: https://orcid.org/0000-0002-3900-1663
RSCI: https://elibrary.ru/author_profile.asp?id=1069890

Petushkova Galina Ivanovna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: galina-petushkova@mail.ru

Abstract. The article actualizes the issues of transdisciplinary approach to the study of costume problems within the framework of the cultural and historical process of development of the society of the 21st century. The methodological basis of the issues of the evolutionary development of the costume form is traced in its structural-morphological, semiotic, futurological (prognostic) aspect during the transition to a modern synergetic worldview in the assessment of fashion processes. The cyclical dynamics of fashion in the studies of specialist designers, cultural scientists, sociologists, philosophers, mathematicians, economists is considered, statistical models of different periods are compared, which show the time frames of the historical «pulsation» of various form-generating elements of the costume form of the 19th–20th centuries, their connection with a series of Fibonacci numbers is revealed. It is shown that in cultural studies the cyclicity of evolutionary processes of fashion is considered within the framework of fractal methodology, and the term «fractal» is understood as one of the «transdisciplinary concepts» that makes it possible to construct a general explanatory model of the historical dynamics of culture in general and fashion in particular. The possibility of applying the principles of infinity and processuality; self-similarity, iteration and recursiveness, the influence of internal variations of fashion on the system of form (stochastic fractals) or its external modifications (aleatory fractals) is considered. The mechanisms of transmission and reproduction of cultural forms and meanings; the algorithm of their functioning; the rules of meaning formation, form formation and self-organization are of a fractal nature. The role of the golden section in the harmonization of cyclical processes of fashion as a «wave of time resonances» providing genetic programs of development, as a connecting link of self-similar parts, as an expression of the order of evolving and self-organizing systems of Nature, Space and Man, which is regulated by the 11-fold rhythm of solar activity, realized within 10–12 years, is shown.

Keywords: costumeology; evolution; historical dynamics of culture and fashion; cyclicality; synergetic ideas; fractals; transdisciplinarity; processes of formation

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