2026, Vol. 11, No. 3. - go to content...

Permanent address of this page - https://kostumologiya.ru/en/11ivkl326.html

Метаданные этой статьи так же доступны на русском языке

Full article in PDF format (file size: 649.2 KB)

For citation:

Demidova N.A. Makeup in the structure of an integral artistic image: the role of the makeup artist in creating a costume ensemble. Journal of Clothing Science. 2026; 11(3). Available at: https://kostumologiya.ru/PDF/11IVKL326.pdf (in Russian).

Makeup in the structure of an integral artistic image: the role of the makeup artist in creating a costume ensemble

Demidova Natalya Alexandrovna
Almaty, Republic of Kazakhstan
E-mail: beautimeway@gmail.com
ORCID: https://orcid.org/0009-0003-9019-1719

Abstract. The article examines makeup as a plastic, chromatic, and sign-bearing component of a costume ensemble perceived together with clothing, hairstyle, and accessories. The study aims to define the functions of makeup within an integral artistic image and to specify the coordinating actions of the makeup artist during ensemble development. The material comprises twenty-one Russian- and English-language scientific publications from 2021 to 2026 on costume studies, stage costume, appearance perception, cosmetics, and the symbolism of traditional dress. The author applied structural-semiotic examination, compositional analysis, functional modelling, and contextual interpretation. Comparison of the sources identified four relations between makeup and costume: morphological, chromatic, textural, and semantic. Analysis of visual examples clarified how artistic evaluation depends on viewing scale, the position of the facial accent, palette, and surface treatment. The makeup artist’s role includes interpreting the concept, assigning a function to the face, coordinating visual accents, conducting a joint fitting, and checking the result under relevant viewing conditions. A coordination procedure is proposed for competition and bridal formats, taking into account regulations, viewing distance, lighting, event duration, and cultural expectations. The results can support stage, competition, editorial, and bridal image production in which makeup quality is assessed in relation to costume, hairstyle, accessories, and viewing conditions.

Keywords: makeup; costume ensemble; artistic image; makeup artist; costume semiotics; visual perception; cultural context