2022, Vol. 7, No. 2. - go to content...

Permanent address of this page - https://kostumologiya.ru/en/15ivkl222.html

Метаданные этой статьи так же доступны на русском языке

Full article in PDF format (file size: 1.1 MB)

For citation:

Petushkova T.A. Communicative aspects of design: development of the language of fractal costumographics. Journal of Clothing Science. 2022; 7(2). Available at: https://kostumologiya.ru/PDF/15IVKL222.pdf (in Russian).

Communicative aspects of design: development of the language of fractal costumographics

Petushkova Tatyana Anatolyevna
Institute of World Civilizations, Moscow, Russia
E-mail: tatyana_petushkova@yahoo.com
RSCI: https://elibrary.ru/author_profile.asp?id=1069890

Abstract. The article deals with topical issues of modern communicative practice on the creation of a landmark product as a universal information-synergetic system, which is designed to carry out communicative-cognitive processes of exchange, storage, development and transmission of cultural values, the connection of an individual with the natural, cultural and social life of society. In the context of a constant increase in the number of visually perceived objects and the development of a new visual culture, advertising graphic design is considered as an organic part of the evolution of design graphics, using new language tools and programs for creating mass visual-graphic communications (VGK). The very concept of «communication» becomes the object of scientific research in the field of semiotics, sociology, linguistics, psychology, anthropology, computer science, cybernetics, as a universal way of connecting any objects at the technical, biological, social levels. It shows the experience of using fractal methodology in the formation of a new language of communicative links between artistic creativity and artistic analytics. As a tool, a geometric fractal model is used, which is called Brownian motion. Obtained for the first time in an experiment by the Scottish botanist Robert Brown as an unfamiliar phenomenon in 1827, this model was further developed by such scientists as Albert Einstein, Marian Smoluchowski, Jean Baptiste Perrin, Norbert Wiener, A.N. Kolmogorov, Paul Levy, P.I. Troshin. Today, the geometric model «fractal Brownian motion» is successfully used in such areas of fundamental science as fractal geometry, chaos theory, and the theory of stochastic differential equations. In the philosophical generalization of V.V. Tarasenko, the theoretical and mathematical provisions of fractal geometry make it possible to intersubjectively consider the cognitive value of the fractal category; to form knowledge about the plastic possibilities of any objects in the context of a fractal concept, without involving a rigid mathematical apparatus. The article shows the result of using a fractal model in artistic practice as a generator of the shaping process, as well as in artistic analytics to consider the systems of color dynamics (SKD) of a fashion brand using the Chanel house as an example in the form of fractal time series (FVR). They represent a self-similar system or a fractal set with an identical structure and different time intervals for the functioning of each color. The nature of their behavior remains unchanged on all scales, down to the minimum, despite the extreme irregularity. Experimental approbation of the geometric model «fractal Brownian motion» showed the effectiveness of its application both at the level of artistic form-creation and at the level of analytics, which gives grounds for the formation of the fractal concept of a new language of costume design.

Keywords: communicative practice; visual-graphic communications; fractal methodology; fractal geometry; coloristic fashion dynamics; fractal time series

Download article in PDF format