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Sokovishin A.A. Pavlovo Posad rose as an iconic form of Russian style in the works of fashion designers around the world. Journal of Clothing Science. 2024; 9(1). Available at: https://kostumologiya.ru/PDF/23IVKL124.pdf (in Russian).

Pavlovo Posad rose as an iconic form of Russian style in the works of fashion designers around the world

Sokovishin Alexander Alekseevich
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: AASokovishin@gmail.com
RSCI: https://elibrary.ru/author_profile.asp?id=1227961

Abstract. The article raises the important problem for Russian design of positioning the ornamental style of the famous brand «Pavlovsky Posad kerchiefs and shawls» as a Russian style. For the third century, the rose motif, which adorns the ornamental composition of the famous Pavlovsky Posad shawls, as an iconic form passed down by craftsmen from generation to generation, has been associated with Russian culture. The Pavlovsky Posad rose is perceived by our contemporaries as a traditional Russian ornamental motif. Modern Pavlovsky Posad kerchiefs and shawls are in demand by consumers in Russia and abroad, they are perceived as a marker of Russian culture, thanks to which the world’s leading fashion designers include them in their collections and use them in modeling the author’s costume. Such fashion designers as V.M. Zaitsev, D. Simachev, A. Marras, Ya. and A. Shevchenko, D. and G. Gvasalia, L. Batekhin, L. Hosсhek use Pavlovsky Posad shawls as a dominant accessory in the author’s costume models and color shawls to create new forms of costume from them. The famous Pavlovsky Posad printed pattern with a characteristic rose motif in a bright contrasting decorative presentation or in a composition of converging tones always creates an attractive accent in the figurative solution of the costume. A recognizable print with a rose motif decorated the author’s models of jackets, skirts, dresses, coats and even men’s suits, it was used in the decoration of modern youth costume forms, covering bombers, hoodies, hoodies, jumpsuits, shorts, bikinis. Covering the entire suit, decorating the lining or superimposed in a patchwork style on another fabric, the traditional Russian rose print is always relevant and new. The Russian theme in the art of costume will always be a source of inspiration for fashion designers from different countries. Traditional rose motif in the composition of Pavlovsky Posad shawls will always be associated with Russian style, Russian taste, Russian culture and Russian idea in modeling.

Keywords: ornamental composition; rose motif; brand; shawls; shawls; costume design; fashion designers

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