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Borodina E.V., Tukhanova V.Yu. Research on the impact of the computer-generated imagery on the fashion industry. Journal of Clothing Science. 2024; 9(2). Available at: https://kostumologiya.ru/PDF/28TLKL224.pdf (in Russian).

Research on the impact of the computer-generated imagery on the fashion industry

Borodina Ekaterina Valer’evna
National Research University Higher School of Economics, Moscow, Russia
E-mail: iamkateborodina@yandex.ru

Tukhanova Valeriia Yur’evna
National Research University Higher School of Economics, Moscow, Russia
E-mail: vtukhanova@hse.ru
RSCI: https://elibrary.ru/author_profile.asp?id=960304

Abstract. The article presents a study of the technology of creating digital 3D models using computer programs. The impact of Computer-Generated Imagery on the formation of fashion trends in creative industries is analyzed. The purpose of the study is to study Computer-Generated Imagery in the development of the fashion industry and the formation of fashion trends. The penetration of computer graphics into the fashion world has brought with it many new trends. The computer-generated visual series has directed the development of design into the field of virtual reality, providing new opportunities for designers, bloggers and consumers. Authors present an overview of the historic development of digital image generation technology in the fashion industry and identify key aspects of its practical application. The features of creating virtual models and iconic images in the development of fashion design and the structure of fashion shows are considered. The use of computer graphics in creating video concepts in fashion advertising campaigns, creating virtual scenes and adding additional elements to the frame. The article analyzes the impact of the perception of brands by consumers. The impact of Computer-Generated Imagery technology on fashion magazines, online platforms, on the aesthetics of modernity and the formation of fashion trends is studied. The prospects and possible directions of further development of computer graphics in the fashion world are determined. The article proves that Computer-Generated Imagery is a powerful tool that allows designers to implement their creative ideas. It is contributed to the sustainability of the industry and unites the world of reality and virtual, making it an integral part of the modern fashion industry and visual art.

Keywords: computer-generated imagery; technology; virtual models; fashion; digital clothing; digital fashion show

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