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Alimova N.К., Sichkar T.V., Mihajlina L. The project for the establishment of the «Silk» enterprise in Kotelniki in the fashion industry, to provide services to the public. Journal of Clothing Science. 2016; 1(3). Available at: https://kostumologiya.ru/PDF/02KL316.pdf (in Russian).

The project for the establishment of the «Silk» enterprise in Kotelniki in the fashion industry, to provide services to the public

Alimova Natalia Konstantinovna
LLC «Publishing company «World of science», Russia, Moscow
E-mail: alimova@mir-nauki.com

Sichkar Tatiana Valentinovna
The Russian new university, Russia, Moscow
E-mail: Ditava1@mail.ru

Mihajlina Larisa
Institute of Government, Right and Innovative Technologies, Russia, Moscow

Abstract. The article describes the development of the project for the establishment of the Silk Enterprise in Kotelniki in the fashion industry, with the aim of providing services to the public.

The choice of the organizational and legal form was made, for the enterprise «Silk» was established the organizational and legal form of LLC.
The segmentation of the consumer market has been analyzed. It is established that the main consumer segment is women 23 — 35 years old. SWOT-analysis of the projected enterprise was carried out. It turned out that the strengths of the company are a large base of regular customers and expansion of the range, while weak ones are insufficient quantity of advertising and an increasing base of competitors.

The calculation of the area of ​​the room with explication was carried out. The tables of costs for the production of products and the total number of equipment and furniture have been compiled. The cost of products is calculated, as well as their total cost.

Analyzing the estimate of material costs and the cost of manufacturing products, you can make an entry about the feasibility and economic benefit of the production of this type of products: profitability was 32.7% and 37%.

The article was prepared on the basis of the materials of the final qualifying work of the student of the IGUPIT N.I. Mikhaylina L., the managers of the work: Sichkar TV, Morozova LV, Alimova N.K.

Keywords: knitwear; SWOT analysis atelier; graph of technological functions; wet-heat treatment

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