2023, Vol. 8, No. 3. - go to content...

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Bikchurina S.K., Golovaneva A.V., Serikova A.N., Alibekova M.I. Artificial intelligence as a tool in the process of designing a collection of youth clothing. Journal of Clothing Science. 2023; 8(3). Available at: https://kostumologiya.ru/PDF/03IVKL323.pdf (in Russian).

Artificial intelligence as a tool in the process of designing a collection of youth clothing

Bikchurina Sofia Konstantinovna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
e-mail: sofia-life7777@mail.ru

Golovaneva Anna Vasilevna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: golovanyova-av@rguk.ru
RSCI: https://elibrary.ru/author_profile.asp?id=1097445

Serikova Anna Nikolaevna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: serikova-an@rguk.ru
RSCI: https://elibrary.ru/author_profile.asp?id=1097048

Alibekova Mariyat Ismailovna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: mariyat-alibekova@yandex.ru
ORCID: https://orcid.org/0000-0003-2633-0174
RSCI: https://elibrary.ru/author_profile.asp?id=673297

Abstract. The article examines contemporary street art, which is a combination of different directions, as a source of inspiration in the process of designing a collection of youth clothing using artificial intelligence.

Contemporary street art is still considered strange, useless and immoral for many people. Most of them are illegal in many countries around the world, but nevertheless popular among young people and just creative people.

For example, such a direction as sticker bombing is currently actively gaining popularity among schoolchildren and students. Sticker bombing is a type of underground art. It originated in Japan many years ago, but began to gain international fame only in recent years. The semantic component of this movement has changed. Previously, stickers had no history or meaning behind them. Now each sticker belongs to a specific artist or group of artists and is a kind of advertisement for their work. Unlike the well-known direction of graffiti, sticker bombing does not require certain drawing skills and is a faster and safer way to express yourself on the streets of the city.

Underground art was chosen as a creative source for creating a collection of modern clothing and accessories. Artists are constantly looking for new ways of self-expression, therefore, underground art is a constantly evolving platform on which a completely new direction can appear at any time and serve as a creative source in the creation and promotion of author’s collections of clothes, shoes, accessories and many other products of the fashion industry.

Keywords: design; art; underground; sticker bombing; collection; clothing; source of inspiration; artificial intelligence; generation; trend

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