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Vinichenko I.V., Kalinichenko A.S., Podgornyj A.V. [Upcycling as an eco-friendly way to design fashionable clothes: opportunities and business models] Journal of Clothing Science, 2022, Vol. 7, No. 4. Available at: https://kostumologiya.ru/PDF/03IVKL422.pdf (in Russian).

Upcycling as an eco-friendly way to design fashionable clothes: opportunities and business models

Vinichenko Irina Vladimirovna
Omsk State Technical University, Omsk, Russia
E-mail: irvin61@mail.ru
ORCID: https://orcid.org/0000-0002-9031-9458
RSCI: https://elibrary.ru/author_profile.asp?id=565760
SCOPUS: https://www.scopus.com/authid/detail.url?authorId=57215730905
WoS Researcher ID: https://www.webofscience.com/wos/author/rid/AAF-7972-2020

Kalinichenko Anna Sergeevna
Omsk State Technical University, Omsk, Russia
E-mail: kas199911@mail.ru

Podgornyj Aleksandr Vladimirovich
Omsk State Technical University, Omsk, Russia
E-mail: pdnysa8@gmail.com

Abstract. This article presents an analysis of the factors that determined the interest of society in the concept of conscious consumption. The modernization processes of society and the corresponding changes in economic models are considered. In the fashion industry, these processes were based on a change in the principles of approach to the production and consumption of clothing. The article presents an analysis of the factors that determine the main idea of slow, fast and sustainable fashion.

The circular economy has provided many opportunities to solve environmental problems through waste management. In the fashion industry, the sustainability of fashion is ensured by the use of creative methods. For environmental business models, three areas of innovation are proposed, differing in the choice of raw materials, the way waste is processed and reused: upcycling, recycling and vegan fashion.

The authors considered the features of the upcycling clothing production method as a means of solving environmental problems. The innovations of this method are associated with the use of waste recycling techniques and are based on the principles of refinement and reinvention. The main directions of using the method: obtaining a new canvas from scraps of fabrics and creating new samples from old garments.

The article presents examples of using the upcycling method in samples of canvases and clothing models. The approbation process showed that the uniqueness of the result is accompanied by a lot of time and problems with its replication.

The paper emphasizes the need to develop a circular business model for the fashion industry.

Based on an analysis of the use of upcycling in the fashion industry, it was concluded that it is ideal for start-ups or individual lines within larger companies. Engaging partners can provide a company with raw materials or help promote a brand.

Keywords: environmental problems; circular economy; sustainable fashion; consumer behavior; recycling and reuse of waste; innovation; upcycling

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