2022, Vol. 7, No. 1. - go to content...

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Shaitanova M.M. Modern understanding of the complex of consumer properties of clothing. Journal of Clothing Science. 2022; 7(1). Available at: https://kostumologiya.ru/PDF/03TLKL122.pdf (in Russian).

Modern understanding of the complex of consumer properties of clothing

Shaitanova Mariya Mikhailovna
«Energo Development» LLC, Moscow, Russia
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: portnoidoma@ya.ru

Abstract. In the post-Soviet space, there is a term — consumer properties. This is a group of quality indicators reflecting the degree of conformity of the product to the consumer’s needs, the degree of satisfaction of his needs and expectations from the product from the moment of first contact until the end of its service life. In fact, it is one of the many components that ensure the success of the development that has entered the market.

The article discusses the consumer properties of clothing. The starting point is the table of quality indicators, which together form a complex of consumer properties, developed in the 1980s. A modern understanding of these indicators is superimposed on this scheme, and an attempt is made to determine their relevance. The data of both Russian and foreign authors were accepted for analysis. This approach made it possible to ensure greater reliability of the results than when using publications by authors of one state.

Often in the works devoted to the description of the development of a new product, a limited number of indicators aimed at meeting the needs of consumers are considered. These indicators are combined into logical groups in accordance with the principle of ensuring hygienic properties, ergonomics, or aesthetics. The text proposed by the author supports several publications of a complex nature that consider the process of demand formation, the success of clothing among consumers as a multivariate process. The article reveals the problem of ensuring the size and height of clothing caused by both the migration of the population, the erasure of age boundaries, and the spread of trade relations. The topic of emotional perception of clothing is raised — from interest to consumer resistance to novelty or product philosophy. The quality criteria are also specified, the sphere of influence of which should go beyond the aesthetic and structural-technological design.

The article shows the need to revise the structure of the complex of consumer properties and clarify their formulations.

Keywords: consumer properties of clothing; indicators of clothing quality; conformity to purpose; functionality; anthropometric conformity; competitiveness of clothing; formation of aesthetics of modern clothing; psychophysiological conformity of clothing; operational consumer properties

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