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Nikitina L.L., Gavrilova O.E. Systematization of recommendations for designing industrial products and universal clothing designs in the aspect of gender indifference. Journal of Clothing Science. 2025; 10(4). Available at: https://kostumologiya.ru/PDF/04TLKL425.pdf (in Russian).

Systematization of recommendations for designing industrial products and universal clothing designs in the aspect of gender indifference

Nikitina Ludmila Leonidovna
Kazan National Research Technological University, Kazan, Russia
E-mail: naik@bk.ru
ORCID: https://orcid.org/0000-0003-2687-2299
RSCI: https://elibrary.ru/author_profile.asp?id=792899

Gavrilova Olga Evgenyevna
Kazan National Research Technological University, Kazan, Russia
E-mail: oegavrilova@mail.ru
ORCID: https://orcid.org/0000-0003-3597-9143
RSCI: https://elibrary.ru/author_profile.asp?id=792852

Abstract. More and more trade and industrial companies are selling gender-neutral clothing for men and women. According to experts, the gender-neutral clothing segment has great potential for sales growth and production optimization in the coming years. However, there is no unified approach to designing such clothing. This article explores the historical development of gender-neutral clothing production and characterizes the main consumer groups. It also presents the results of a survey conducted among Russian citizens to assess their attitudes towards gender-neutral clothing. Additionally, the article examines the features of unisex and androgynous styles. A definition of universal clothing has been formulated, which is equally suitable for both men and women, without reference to any particular style. Approaches to the design of universal clothing have been identified, which involve the use of a single style in both women’s and men’s clothing, where the features of the figures are not revealed. To ensure that the clothing fits both men’s and women’s figures, one approach uses an increased volume and a flattened shape, while the other approach uses a single design without regard to the consumer’s gender. The authors have systematized recommendations that include: the need to take into account cultural and age-related factors in consumer behavior; identifying specific product groups of gender-neutral clothing in the product range that will provide the widest audience reach; eliminating gender-oriented elements in the design and construction, choosing the product group based on the product range; expanding the size and height range using trans-size labeling.

Keywords: range; gender; woman; man; clothing; production; style; unisex

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