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Karshakova L.B., Smirnov V.B., Firsov A.V., Getmantseva V.V. Research of digital environment tools for developing a fashion show. Journal of Clothing Science. 2024; 9(2). Available at: https://kostumologiya.ru/PDF/13IVKL224.pdf (in Russian).

Research of digital environment tools for developing a fashion show

Karshakova Lidiia Borisovna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: karshakova-lb@rguk.ru
ORCID: https://orcid.org/0000-0003-2158-2508
RSCI: https://elibrary.ru/author_profile.asp?id=745723

Smirnov Vyacheslav Borisovich
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: v.smff777@yandex.ru
RSCI: https://elibrary.ru/author_profile.asp?id=247178

Firsov Andrey Valentinovich
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: firsov-av@rguk.ru
ORCID: https://orcid.org/0000-0002-9632-926X
RSCI: https://elibrary.ru/author_profile.asp?id=127748

Getmantseva Varvara Vladimirovna
Russian State University named A.N. Kosygin (Technologies. Design. Art), Moscow, Russia
E-mail: Getmantseva@inbox.ru
ORCID: https://orcid.org/0000-0003-0441-3198
RSCI: https://elibrary.ru/author_profile.asp?id=540375

Abstract. This paper is devoted to the problems and prospects of using the digital environment for showing fashion collections. In the context of rapidly developing digital technologies and changing needs of the fashion show audience, the development of methods for virtual demonstration of finished products is of key importance for global brands and designers.

The purpose of this paper is to develop a methodology for designing clothes, a scene for its demonstration and an animated show using three-dimensional editors. The article examines the main aspects of organizing virtual shows. An analysis of the development of digital fashion is carried out. An overview of current technologies used for the digitalization of clothing model demonstrations is provided. Practical aspects related to the preparation and holding of a digital collection show are discussed: from developing a collection and a scene to using animation technologies. The role of three-dimensional reactors in creating virtual shows in the fashion industry is considered.

The use of three-dimensional reactors allows fashion designers, designers and brands to recreate realistic shows of fashion collections, enrich them with dynamics, interactivity and unique visual effects. The article presents an analysis and assessment of current trends in the development of virtual shows using 3D reactors that demonstrate the possibilities of creating original scenes, and also explores the issues of creating virtual aesthetics and interacting with the audience through virtual shows.

This study shows the potential of computer graphics in modernizing the fashion industry aimed at improving the perception and experience of users in the digital space. The results of the study are intended to help fashion brands and designers better understand and evaluate the potential of digital shows and identify opportunities for innovation in organizing fashion events in the digital era.

Keywords: digital fashion; virtual show; fashion industry; 3D editor; collection; animation; clothing

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