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Zufarova A.R., Mikhailov P.I. The role of the designer in the development of a sustainable fashion industry. Journal of Clothing Science. 2026; 11(1). Available at: https://kostumologiya.ru/PDF/04TLKL126.pdf (in Russian).

The role of the designer in the development of a sustainable fashion industry

Zufarova Albina Ravilevna
Кazan National Research Technological University, Kazan, Russia
E-mail: alya170491@gmail.com
ORCID: https://orcid.org/0009-0007-1372-3100
RSCI: https://elibrary.ru/author_profile.asp?id=1281122

Mikhailov Pavel Igorevich
Кazan National Research Technological University, Kazan, Russia
E-mail: pavelmikhailov07@gmail.com
ORCID: https://orcid.org/0009-0008-4720-8526

Abstract. The increase in the world’s population over the past centuries has created the need to meet the growing human needs, which has stimulated economic growth. This process was accompanied by the accelerated development of scientific research and technical innovations, an increase in industrial production and an improvement in the standard of living of the population. At the same time, economic growth has led to an increased negative impact on the environment. Linear economic models typical of countries with a capitalist economic system have led to the emergence of the phenomenon of fast fashion. Light industry enterprises have taken leading positions among the industries that have the most adverse impact on the planet’s ecosystems. The question arises about the possibility and ways to overcome the current negative trend. This article is devoted to the study of the role of designers in the industrial sector and the development of principles of professional activity aimed at changing the existing practices of production and consumption. In the course of the research, special attention was paid to a detailed study of the methodology of «design thinking» used in the field of designing light industry products. After a thorough analysis of the features of this methodology, it was adapted and applied as part of the author’s project. This made it possible to clearly identify the key areas and scope of the modern designer’s activities, which play a key role in the transition from the traditional paradigm of fast-changing («fast») fashion to a fundamentally different concept of sustainable development of the fashion industry, focused on the long-term environmental and social consequences of their activities.

Keywords: sustainable fashion; design thinking; upcycling; ecology; linear economy; fast fashion; consumer goods

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